Great photography lives in the balance of shadow and light. Start with a baseline: a controlled light source that defines form without washing details away. Three-point lighting can be effective—key light to sculpt the face and torso, fill light to soften shadows, and a back light to separate the figure from the background. If you’re shooting in natural light, aim for overcast days or the soft glow of early morning or late afternoon to avoid harsh highlights.
Reflectors are your best friends. A white reflector can fill creases and bring life to the eyes, while a silver reflector adds crisp highlights for a more sculpted look. A gold reflector can warm skin tones and add a sun-kissed edge that suits Greek-inspired aesthetics. Use diffusion to tame direct light when needed; a translucent scrim or smartly placed fabric can turn a harsh beam into a gentle glow.
Color temperature matters. Match your light sources and white balance to keep skin tones true across backdrops. If you want a dramatic mood, lean into directional lighting and longer shadows; for a serene, editorial feel, keep light soft and even. Finally, don’t underestimate the power of post-processing. Subtle adjustments to contrast, warmth, and highlights can elevate a shot without sacrificing realism.